This is not a joke. Don’t be surprised next time you buy a Toblerone. The whole internet community is going crazy because there is a big gap between the chunky triangles of the Toblerone bars in the UK. The company announced in October that they’ll be reducing the weight of the 400g bars to 360g and the 170g bars to 150g, thanks to an increase in the cost of ingredients.
The factory kept the size of the packaging but actually changed the famous triangular shape this chocolate bar is known for. In a statement published on their Facebook page, Toblerone explained:
“Toblerone remains one of the best value and most delicious Swiss chocolate products on the market. This is because we always work hard to ensure we offer value for money for our consumers, but like many other companies, we are experiencing higher costs for numerous ingredients.
“We carry these costs for as long as possible, but to ensure Toblerone remains on-shelf, is affordable and retains the triangular shape, we have had to reduce the weight of just two of our bars in the UK, from the wider range of available Toblerone products.”
The idea that for the same price they are now getting significantly less chocolate is making British chocoholics angry.
Facebook user Stephen Mason wrote: “Toblerone is all about the triangle. Why couldn’t you just lose a triangle at the end or make the triangles smaller?” Rachel Yates added: “If I can’t have the iconic chunky triangles I’ll buy the budget supermarket version. Tastes the same and is cheaper. Think you’ve just scored a home goal Toblerone.”
Lee Yarker shared this comment along with a photo of the new bar: “This is the result! Fair enough reducing the weight of the bar, but why the big gap in between segments? Looks stupid imo, could have just made the bar shorter and kept the original design.”
Jonathan Bacon even made a Photoshop joke with the following photo, adding: “Here, so your cover picture doesn’t lie I have updated it for you.”
So what’s behind the change? Well, along with pretty much every other economic issue currently facing the UK, disappointed fans blamed Brexit. Along with Toblerone creator Mondelēz International, other food manufacturers have recently announced rises in their product prices. All of them blame the falling value of the pound following the UK’s decision to leave the EU.
It’s up to you whether you will laugh or cry.