George Prior was impeccably fit before he decided he wanted to use his body as an object demonstrating what consuming Coke does to the physique.
For a month George would regularly down 10 cans of Coca-Cola a day, after which he stepped on the scales to realize he was over 26 pounds heavier.
He wanted to demonstrate the effect that the sugar in the most widely consumed commercial beverage around the world can have even on a strong and healthy person.
George underwent a dramatic transformation from being ripped to sporting a big belly and love handles in just 30 days. What made matters worse was the realization that in addition to the fat and the morphed body, he was also developing an addiction for Coca-Cola experiencing intense cravings regularly.
During this period George was injecting an average of 900 extra calories and 250g of sugar into his body on a daily basis.
George said: “I’m urging people to examine the amount of sugar in their diets. People need to be aware of the real and powerful damaging effects of sugar on their health.