Don’t you just love Target and its red color? Yeah, it kind of makes you feel passionate about shopping, especially if you are a mom and this is one of your entertainment activities. Target is a sanctuary for many people. It is the second-biggest discount retail store in the US, behind Walmart. And the good thing about it is that you can find almost anything there, from food to holiday decorations, and, apparently, kids’ shopping carts, too. After a mother’s infuriating reaction about these small carts, Target decided to take away this new edition. Who knows what Target has to offer next?
In Augut 2016, Target customers had a big surprise waiting when they entered their favorite shopping place. Parents were the “target” surprise group. Target decided to add tiny little carts in 72 of their stores, designed particularly for children. And people were shocked. Because it soon became a nightmare for mothers. Laura Rinas is one of the mothers who couldn’t resist but comment on this.
The carts were brought to 50 stores in Minnesota and 22 stores in New York. Many other shoppers complained about them as well, according to the Star-Tribune.
Laura’s blog post
While some loved the new addition, others saw it as a threat. Laura, saw it as a nuisance, however. In her blog, Laughing Without Limits, she talked about Target’s latest addition.
“Recently you decided to CHANGE EVERYTHING. You looked at our relationship, and without even ASKING, you brought in a third party. I am horrified. Have I done something wrong? Am I not good enough?
“We had such a good thing. It was easy. I showed up, you delivered. Every time. And now… now there is this thing between us.
“This tiny, red thing, with wheels and a really cute flag that makes it look innocent. Yes, I am talking about those stupid tiny carts that you introduced. Going to your store is magical. I don’t just shop at Target. I come to Target to FEEL again.”
Laura continues to argue about the mini carts:
“So Target is my JAM. I can come, put the Tiny Human in the cart, grab a coffee and do the Target Stroll. What’s the Target Stroll? It’s that thing that you do where you go in for milk and come out with three carts full of STUFF. All this to say. You need to know your target audience (see what I did there?). Maybe you saw Trader Joe over there, and was all like, Hey! Trader Joe is trendy! And they have tiny carts! We should get tiny carts!”
She ends her blog post in an ironic and hilarious way.
“But Trader Joes is for moms who have it at least a little together and have gone there with the express intent on feeding their kids something other than cheezits and dry cereal for dinner. And they probably don’t even wear yoga pants while they shop. But that’s not you, Target. That’s not US. That’s not our Thing. Don’t make it our Thing.”
The final decision
Others have criticised the carts, too. “They make shopping trips into torture!” shopper Lizzy Charles wrote on Facebook. “Especially with three kids, all wanting their own tiny cart, triple the headache. Or fighting over one! I abandoned purchasing anything and focused on survival.”
There were still some who loved the new additions to Target. One parent wrote on Facebook that the carts were “great for keeping the kids busy and motivated to help out.” Another said his child burst into tears when they visited Target this week and noticed that the carts had been removed.
However, the critics made Target remove the carts. “At Target, our guests are at the center of everything we do, and we value their feedback,” Target spokeswoman Kristy Welker told Business Insider. “We briefly tested kiddie carts at 72 Target stores, and after reviewing guest and stores feedback, we have made the decision to stop the test.”