A New Law In France Requires All Modeling Agencies To Label Their Photos • MetDaan

A New Law In France Requires All Modeling Agencies To Label Their Photos

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Have you ever seen photos of a model in a magazine and you just lust to be like them? They have a perfect flat tum, they have a thigh gap, beautiful shining smile and the like. But then you do a little bit of research to see how you can achieve all that yourself, and you realize that the photo you were looking at was photoshopped.

Well, thanks to a new law that has been put in place in France, from now on, all doctored photos that you’ll see on the Internet will come with a warning.

Instead of celebrating companies for leaving their models untouched, France is now punishing anyone who doesn't tell consumers that they have altered commercial images.

Source: Instagram | @michaelkors

Yep, this new law in France will now require all modeling agencies to put labels on photos of models that have been photoshopped or retouched. The label must say “photo retouched” Anyone who doesn’t comply by this law will face a fine of at least $44,000 (roughly 30% of advertising costs).

It will be mandatory to use the label ‘retouched photo’ alongside any photo used for commercial purposes when the body of a model has been modified by an image-editing software to either slim or flesh out her figure.

"It will be mandatory to use the label ‘retouched photo’ alongside any photo used for commercial purposes when the body of a model has been modified by an image-editing software to either slim or flesh out her figure."

Source: Instagram | @aerie

A lot of celebrity women have commented regarding retouching photos of themselves.

One lyric from American pop singer Meghan Trainor’s All About That Bass says “I see the magazines working that Photoshop / We know that s‑‑‑ ain’t real, come on now, make it stop / If you got beauty just raise ’em up / ’cause every inch of you is perfect from the bottom to the top.”

Anyone who doesn't include the label where appropriate will be fined up to $44,000!

Source: Instagram | @calvinklein

The law aims to help France be more honest and tackle the issues surrounding eating disorders, which statistically affects over 600,000 people in France.

According to Mirasol, one in 100 people in America suffer from anorexia, and two to three in 100 American women suffer from bulimia. 10-15% of the American population suffers from some form of eating disorder, and even though this law doesn’t apply anywhere else except France, it’s an issue that needs to be tackled head-on.

The law aims to help France be more honest and tackle the issues surrounding eating disorders, which affect about 600,000 young people in France and 8 million Americans.

Source: Instagram | @aerie

In addition to the label, models also must provide a doctor’s note

In addition, models must provide a doctor's note saying they are a healthy weight.

Source: Instagram | @calvinklein

Kudos to France for actually attempting to do something about this fad. Do you think that this law should spread to other countries around the world? How about your country? Share your thoughts in the comments!

From: diply

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