Makeup History: How Contouring Started Because Of World War II Poverty • MetDaan

Makeup History: How Contouring Started Because Of World War II Poverty

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If you have been following the world of online makeup tutorials, you are probably aware of current makeup trends. One of the biggest ones currently would be contouring. People love it because if applied correctly, it creates a visual illusion of sculpted cheeks and a perfect jawline that would otherwise be unattainable without plastic surgery. But its history can be traced back the austere days of the Second World War.

What many do not know is that contouring is not something so-called ‘influencers’ came up with. In fact, the emergence of the technique can be traced back to the days of black and white television. In those olden days, the faces of actresses would be contoured in a way that would be accentuated by the footage being black and white. One other famous technique was wearing green lipstick which worked great on pre-technicolor screens.

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Source: YouTube | Sabrina Anijs

In the early days of television, it quickly became obvious that real-life makeup barely registers on the TV screen. The faces of actors would appear flat, lifeless and with little to no contrast.

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Source:Cosmetics and Skin

The issue was the by-product of the low definition cameras used at the time. Up until 1946, Image Iconoscope camera tubes were used because any investment was redirected to the war effort. This often meant using equipment which was well below the industry standards of peacetime.

As a solution, women started wearing their makeup in ways that would appear impressive on camera, even if it meant looked weird on set.

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Source:Cosmetics and Skin

The most effective way of achieving the desired effect was contouring the faces to the extreme so they would appear more defined on screen.  The rest is history.

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Source:Cosmetics and Skin

Additionally, the cameras of the day had a difficult time picking up the color red, so actresses would wear green lipstick and blush instead.

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Source:All Day

Ultimately, the reasoning behind the extreme contouring was not much different from our motivations today: look beautiful, be noticed and leave an impression!

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Source:belladelune
From:diply

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