For being only 20 years old, fashion icon and entrepreneur Kylie Jenner has already made a big name for herself, and is now looking to expand her beauty line, Kylie Cosmetics.
The Snapchat queen launched her beauty empire just last year and ever since then, it’s been a huge success. Momager Kris Jenner, 61, believes that her daughter “just scratched the surface” and thinks that she has “so much more” to offer and achieve with her company.
Speaking to CNBC, the Kardashian/Jenner matriarch said: “The goal in the future is to just build the whole infrastructure, and figure out what a retail model might look like that could take it globally. She’s just scratched the surface and there is so much more to do with the brand.”
Kris also hailed Kylie as a “super smart” businesswoman because she owns “100 per cent”of her company. The “Life of Kylie” star doesn’t have any investors input.
Kris continued: “Right now she’s super smart about keeping it all in the business. She owns it 100 percent herself, and she doesn’t have any investors. It makes for a wonderful opportunity to expand.
“We’ve talked to a few people, and certainly there is interest, but we’ll see what happens.”
Makeup has always been Kylie’s passion so she won’t step away anytime soon from her business.
Kris said: “I don’t think she sees herself stepping away from this brand for many years. She’s doing this because it’s really her passion. It’s so authentic to who she is, because she’s been wanting to do this since she was a little girl. To see her have this kind of success with something she really loves has been really great.”
“It was always Kylie’s dream to have a beauty brand and makeup company. She said [to me], ‘I really want you to help me do this and figure it out.’ And we tried launching some lip kits and they sold out in minutes, if not seconds. I realised that we have a real viable business on our hands. It was crazy. The fulfilment center couldn’t really get them out fast enough and the site crashed three times. I realised we had to get a manufacturer really quickly that could handle the volume and get a fulfilment center pulled together.”
The 61-year-old couldn’t be more “proud” of her children.
She said: “Any time your kids do something that’s a success, it makes you very proud and very happy. And I think that makes me want to do it even more and work harder for the next one, the next time.”